We all love our food being delivered. Getting our food without getting out of our slippers is just awesome. And its not one-sided either, since restaurants enjoy the many benefits that food delivery has to offer.

  • expanding the reach beyond the four walls
  • better utilisation of kitchen capacity
  • letting new customers discover their food
  • boosting loyalty with fans at home / office

Food delivery service simply means more customers, orders and revenue. Restaurants we work with get 30-70% of orders this way, so it really does pay to deliver.

But there is also a dark side that managers know all too well. Managing food delivery is major pain in the neck.

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It is basically leading a logistics operation while having to run a whole restaurant and making sure all customers are happy. And that is exactly the point. Within a restaurant managers know what is happening and have relative control over the customer experience.

With food delivery service it is a whole different story. The moment the delivery guy walks out, there is basically no way to tell what is happening and the experience a customer gets can be random.

This often results in late deliveries, cold food and mixed up orders. Not really the experience you envision nor what customers expect.

Besides that there is expediting. At peak times orders pile up, customers flood the restaurant and the kitchen is barely keeping up. The manager has to decide based on factors like prep and delivery time, location, order size, time of day and many more. Which orders go out together and who’s going to deliver them.

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And even with experienced people factors like weather, traffic, unresponsive customers, buzzers not working can make a dent into the plan. To top it all off there is no feedback besides an angry complaint to deal with or a bad review damaging the brand.

The bottom line is that even though delivery is a great source of income it also makes the life of a manager far more difficult and customers do not get the experience they deserve. 

Does managing food delivery have to be a struggle?

No. We believe that with tools like Orderlord, managers can save themselves a lot of time and nerves, while getting full control and transparency over their food delivery service to provide an awesome customer experience as a result.

What does YOUR food delivery service look like?

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Showing 6 comments
  • Steve
    Reply

    When is this coming to restaurants in London? Delivery takes forever around here and sometimes the food doesnt even show up!

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